This grooming brand was in need of a complete revamp in terms of brand and interior design concept and strategy. At the core, a more social approach to time spent grooming was taken and an Espresso Bar was incorporated to ensure the ultimate experience in male pampering. A retro design and very masculine palette of rich chocolate leathers, concrete and mahogany wood come together to create an urban oasis for men of every age. The treatment room design features light and music controls that offer personalized options.
