SUSTAINABILITY INNOVATION FORUM 2023

Sustainability; A Double-Edged Sword: The central theme of the panel revolved around the question: Is sustainability a way of selling or a reality? The answer, as we learned, is a complex one. Sustainability, it turns out, can be both a powerful selling point and an absolute necessity, depending on how it's wielded. Carla Conte, our Founder and Creative Director, highlighted that some businesses adopt sustainability practices merely as a marketing strategy, a practice commonly known as "greenwashing." This is when sustainability claims are overstated, misleading consumers into believing in a commitment to environmental responsibility that isn't truly there. On the flip side, sustainability is an imperative reality. Forward-thinking organizations and individuals actively pursue sustainable practices by reducing resource consumption, minimizing waste, protecting ecosystems, and promoting social well-being.

Progressive Conversations Lead to Practical Solutions: The Sustainability Innovation Forum 2023 was a melting pot of ideas and innovation. The diverse panel of speakers illuminated the path towards a more sustainable future, transcending industries. It became evident that budgets often pose a significant challenge for designers and developers seeking sustainability. However, this common thorn in the side of innovators was met with ingenious solutions. Carla Conte's insights were a beacon of inspiration. Her approach involves not just talking about sustainability but actively engaging clients in sustainable thinking through education. By partnering with suppliers like Desert Board, the world's first Palm Fronds Oriented Strand Board manufacturer, Carla seamlessly integrates locally developed and sourced sustainable products into all Brand Creative's projects. Desert Board's engineered wooden boards are recycled from palm waste, promoting a sustainable and eco-friendly production process. Moreover, they are committed to recycling and reusing the boards when projects come to the end of their life span, aligning perfectly with our mission to pursue sustainability in all aspects of our projects.

The Bright Future of Sustainability: The future of sustainability in the region is promising. The Sustainability Innovation Forum 2023 shed light on exciting developments and locally sourced materials. These initiatives not only bolster the regional economy but also reduce the carbon footprint associated with long-distance transportation of materials. As we wrap up this year's forum, we extend our heartfelt thanks to BNC Publishing for hosting this remarkable event and to all the sponsors who supported its success. It's clear that sustainability isn't just a trend; it's the future we are actively building today.