Our in house graphics team envisioned new collateral and gifts for the hospital based on a guideline of toned yet vibrant colours, nature and abstract shapes. The streamlined child-like illustrations were handcrafted and applied as a custom pop up book featuring famous landmarks in Dubai. They also adorned corporate sponsor gifting ideas such as packaging,enamel mugs, a kaleidoscope and marbles. Memories of childhood and a sense of delight were key to convey to all those supporting the institution.