The new Hamac image explores the key attributes of "luxurious beach chic". The overall feel is fresh and unique to the market as it explores non-conventional aspects of the typical beach concept and instead focuses on conjuring up fantasy imagery in the customer's mind of warm, glowing, coppertone beach-goers set against a cool yet modern beach house. Graphics and packaging use custom designed textures and copper foil to add a playful, retro vibe to the overall concept.
